Elvis Immortal

The Story

My friend Dick Weaver of PR Works had a client who created an Elvis infomercial. I had a lot of fun with this project. I designed an elaborate press-kit with custom envelopes, pocket folders that were numbered and a color masthead for the releases. It was a large kit with 13 pages of releases, bios and fact sheets, all of which I wrote — incorporating fun headlines like “Tasteful Tames Tacky” and “Have you seen Elvis lately?” It was also a hoot to design ads that ran in Star, Globe Magazine and The National Enquirer.

Year:1996
Client:PR Works, Legends Press
Role:Creative Director, Writer

Things I did

Press kit design and production
Copywriting
Ad design

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