PayRover ★ Stacey Moore Archives

The Story

PayRover is a payment processing company founded by my friend Laura Wagner, formerly of OTC Innovations. The original business plan called for $4 million in startup capital with a projected valuation of $40 million in five years. After my makeover, the business plan called for $1.5 million in startup capital with a projected valuation of $150 million in five years. Soon after, PayRover secured their first round of funding and the company launched successfully.

I worked with PayRover to develop an innovative brand identity, product names, and messaging that differentiated the company in its commodity sector. I also did extensive web development for them.

Years:2007-2009
Client:PayRover
Roles:Strategist, Creative Director

Things I did

Name development
Opportunity audit
Business model makeover
Multi-channel marketing strategy
Pro forma financials
Vendor sourcing and review
Contract review and revision
Identity and brand design
Product development and naming
Web design and development
Campaign and landing page design
Copywriting

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