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PayRover

  • PayRover Home Page
  • Interactive Rate Calculator
  • Merchant Statement Stress Campaign
  • Merchant Statement Smile Landing Page
  • PayRover Business Cards
  • PayRover Business Plan Summary
  • PayRover Competitor Branding
  • PayRover Pro Forma Summary
  • PayRover Exit Strategy

The Story

PayRover is a payment processing company founded by my friend Laura Wagner, formerly of OTC Innovations. The original business plan called for $4 million in startup capital with a projected valuation of $40 million in five years. After my makeover, the business plan called for $1.5 million in startup capital with a projected valuation of $150 million in five years. Soon after, PayRover secured their first round of funding and the company launched successfully.

I worked with PayRover to develop an innovative brand identity, product names, and messaging that differentiated the company in its commodity sector. I also did extensive web development for them.

Years:2007-2009
Client:PayRover
Roles:Strategist, Creative Director

Things I did

  • Name development
  • Opportunity audit
  • Business model makeover
  • Multi-channel marketing strategy
  • Pro forma financials
  • Vendor sourcing and review
  • Contract review and revision
  • Identity and brand design
  • Product development and naming
  • Web design and development
  • Campaign and landing page design
  • Copywriting

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